Viral Marketing - Spreading the Word | ArticlesBase.com

Viral marketing is a phrase that has gained some notoriety over the past few years as social marketing has taken hold of the world of Internet commerce. In short, it's a marketing method or strategy that encourages people to spread the word. When this word is pro-actively spread, it has the chance to grow exponentially and reach a huge audience, just as a virus might be spread during a bad influenza outbreak.

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